.2024 has been a volatile year for adtech funding.U.S.-focused adtech start-ups, when accustomed to getting billions in venture capital every year, have brought up virtually $360 million up until now this year, placing it on track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That slowdown is because of market concentration, improved regulatory tensions, and economical uncertainties.ADWEEK talked to 5 VCs who remain to acquire adtech providers, regardless of these obstacles, concerning what they are trying to find and what they stay clear of. Maybe unsurprisingly, these capitalists are actually targeting options in privacy-focused innovations and also industry-specific locations including linked television.